I'm a Product Design Team Lead based in the UK, working on customer experience at Just Eat.

With 20+ years designing digital products, I work across strategy, product and design leadership, while staying close to the craft and experimenting with new ways of making things.

Selected Work

Darbuka Companion

A percussion practice app I designed, built and shipped independently.

Earlier Work

Web and product design work across agencies, startups and in-house teams.

Writing

Sep 17, 2026

LIFTxT: a gym tracker for a man who can't read his own gym tracker

Building a personal app to help me track my workouts
Sep 2, 2026

The post-game is where you actually get better

What years of playing Magic: The Gathering have taught me about making better decisions, leading design teams, and learning from failure.
Jun 16, 2026

Darbuka Companion is live on iOS!

The app I've been working on is live on the App Store and already getting downloads!
May 2, 2026

Building in public (and learning along the way)

On this website and what I've learnt with AI in the process

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About

My name is Pablo, but people call me Pabs. I started as a web designer when HTML tables were still a thing, then moved into UX, product design and strategy.

I’ve spent the last 6+ years leading design teams while staying close to the craft and exploring new ways of making things.

More about me →